Content creation takes off with the power of 5G

[geemong]

Content creation takes off with the power of 5G

Say what you will about social media, but platforms like YouTube, Instagram and TikTok are capturing the attention of consumers around the world, no doubt thanks to their wildly varied offerings of bite-sized videos that are easy to consume and just as easy to share. Connecting audiences of all ages through their creativity and wit, these short-form social media videos have seen their demand surge in recent years.

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Believing that 5G technology has the power to transform the way creators produce content and connect with their audiences, Singtel, the provider of Singapore's most powerful 5G network*, has stepped up to provide a seamless platform for them. By putting the power of advanced technology in the hands of these content creators, the stage is set for more high-quality digital creations.


NURTURING THE CALL TO CREATE
Singtel's earlier efforts to bring 5G experiences to the public have seen some enjoying the roaring mettle of being an F1 driver in racing booths at Southside Sentosa and Mandarin Gallery. Others found themselves in an underwater world with a vivid livestream of RWS SEA Aquarium across the island. And for visitors to The People's Gallery, the ability to interact with artwork from the National Gallery brought the pieces to life.

Teaming up with Mediacorp's social media creative studio Bloomr.SG, Singtel aimed to empower local content creators with the applications of its 5G network.

Thirty content creators from the inaugural Bloomr.SG Multi-Channel Network (MCN) Accelerator Programme – which aims to nurture the next generation of content creators in the local media space – attended The Future of Content Creation workshop organised by Singtel, where they were introduced to some of the latest applications of 5G technology. They also learnt how 5G can be used in a variety of ways to augment content production.


GREAT NETWORK, BETTER CONTENT
When it comes to the craft itself, Singaporean creators have come a long way, charming and entertaining viewers with their signature persona and stories. Harnessing the creativity of these creators to educate the public on 5G, Singtel and Bloomr.SG identified and funded select creators in the Bloomr.SG MCN Accelerator programme with a grant of S$20,000. Two teams went on to bring their ideas to fruition.

One of the selected groups comprising Trevmonki and Let's Talk, Folks, has produced a five-part web series Missing Piece about how Singaporeans maintain connections with others amid challenges during the pandemic. Another group comprising Minimoochi, Renee Chia, Alvina Ho and Shawn Koh will be exploring the funny side of new and lesser-known technology in their five-episode OMG Pranked series.